Rethinking customer experience and engagement for a global asset management leader.
About the Client
J.P. Morgan Asset Management faced a significant challenge managing its extensive digital ecosystem. The organization operated numerous web properties and business platforms, each representing a different line of business with distinct objectives, and managed by different teams on disparate servers across the company. This fragmented approach made it nearly impossible to implement platform-wide upgrades, resulting in inconsistent branding and creating confusion for both external clients and internal teams.
The Challenge
A key challenge for this large-scale project in a complex organization was securing organizational buy-in from multiple independent business units, each with unique leadership structures and distinct business goals. This required aligning stakeholders on a shared vision for a redesign that met the needs of all constituents. Additionally, it was critical to prioritize the sequence of upgrades to minimize disruption to ongoing operations, while managing the project to achieve ambitious goals and timelines within budget constraints.
The solution involved a comprehensive approach: revamping brand messaging, refreshing visual design, enhancing customer interactions, implementing a cohesive content strategy, fully upgrading the web platform, and unifying the overall brand presence.
Services: Strategy and Ideation, Vendor Selection, Project and Relationship Management, Website Redesign
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