Clear Thinking Helps Provide a Better Service Experience.
Company
Jersey Elevator
Industry
Jersey Elevator is a very successful company that has been in business since 1974 with thousands of happy customers throughout New Jersey and Eastern Pennsylvania. Their website was in need of a complete redesign because it was not built to work on mobile devices, was rarely updated, had stale content and was challenging to find information about the company, their services and how to contact them.
More urgently, it generated few visits and no lead opportunities for client/prospect conversion. During the discovery process, we found additional opportunities that alleviated problems in their sales programs and allow for greater efficiencies by helping their sales force close more deals and generate more relationships and revenue.
01 Project Goals
Providing a stand-out experience.
Working together with the client during our discovery phase, we helped identify several key areas they wanted to address:
- Create Distinction
Build on their name recognition by designing a brand identity that visually anchors their business. - Responsive Design
Optimize site to work on mobile, tablets and desktop equally well. - Brand Awareness
Increase brand engagement with existing clients and prospects. - Extend Marketshare
Create ongoing qualified leads program suing ongoing content and brand marketing through social media and email marketing. - Highlight Professonalism
Present Jersey Elevator as professional, reliable and service-oriented.
03 Operational Excellence
Streamlining customer engagement through smart scheduling and clear communication.
This initiative modernized traditional sales and service operations by introducing convenient online scheduling for both prospective and existing customers, improving responsiveness and efficiency across teams.
The website redesign emphasizes key revenue-driving services, presents a clear value proposition, and makes it easy for users to connect instantly—especially on mobile devices.
The result is a cleaner, more accessible digital experience that strengthens customer relationships and supports faster, more effective service delivery.
02 Innovative Process Change
One small process change equipped them with big results.
One opportunity we saw was providing building and maintenance crews the ability to quickly and easily schedule service calls for their elevators. This one small adjustment to their business process enabled them to provide faster service and win them additional business without an increase in overhead.
The process also simplified their office by reducing inquiring phone calls and increasing overall efficiency — it also gave them a more professional impression of their business.
Key Deliverables
- Business Process Innovation for Pre-Qualified Leads
Up to this point, their sales and service departments had been operating in a traditional and limiting fashion. Seeing an opportunity, we built functionality into the website that allowed potential and existing customers to schedule service and maintenance at their convenience. It has also enabled the sales force to become more efficient at responding more quickly to client needs. - Value Proposition and Services Clearly Explained
Jersey Elevator generates revenue through existing clients and maintenance relationships. Content was written and design created to make the most valuable services most prominent and contacting the company very easy. The site was given a modern and clean look and feel that works beautifully on all devices. Clients can now 'tap' their phone when viewing on mobile to reach someone!
04 Conclusion
We helped to turn a legacy service brand into a lead-generating machine.
Since 1974, Jersey Elevator has built a reputation on reliability, expertise, and long-standing client relationships. But while the business thrived offline, its digital presence told a different story—outdated, difficult to navigate, and virtually invisible to new prospects. The opportunity wasn’t just a redesign; it was a complete transformation of how the company showed up, connected, and converted in a modern, mobile-first world.
The project began as a website overhaul but quickly evolved into a deeper operational rethink. By addressing both user experience and internal workflows, the new platform was designed to do more than look modern—it was built to perform.
A fully responsive design now ensures seamless interaction across devices, while clear messaging and strategic content highlight Jersey Elevator’s most valuable services and reinforce its reputation for professionalism and reliability.
The result is a digital experience that not only reflects the strength of the brand but actively drives engagement and trust.
Beyond aesthetics, the real impact came from process innovation. Introducing intuitive online scheduling empowered customers and maintenance teams to request service instantly, reducing friction and eliminating bottlenecks caused by traditional communication methods.
This seemingly simple shift streamlined internal operations, reduced administrative overhead, and gave the sales team a powerful advantage—faster response times, more qualified leads, and increased opportunities to build lasting client relationships.
The outcome throughout the experience is a smarter, more efficient system that fuels growth without adding complexity.