Collaborative to the core.
Built on relationships and insight.
Work with the kind of experienced talent typically reserved for large organizations — delivered through a focused team that values making real difference to every business we work alongside.
Collaboration is at the heart of everything we do.
In marketing, design, and social media, the best work doesn’t come from silos — it comes from friction, curiosity, and people actually talking to each other.
When we lean into those very real human exchanges by building campaigns that resonate with people and moves them to action.
We cut through the static by collaborating with you to develop a vision, shaping it into something sharp, intentional, and impossible to ignore.
Vision + Strategy
We distill chaos into clarity—pinpointing purpose, audience, and the edge that sets you apart.
Design + Develop
Strategy meets execution as we craft bold marketing and design systems that actually deliver.
Deploy + Launch
No soft openings—just calculated, high-impact rollouts that demand attention.
Measure + Review
We interrogate the data, refine the approach, and turn insights into your next advantage.
Our core values produce better outcomes.
Meet the Dark City Team
Jim Nichols
President & Founder 
After spending nearly 20 years delivering global, large-scale digital projects for some of the world’s largest brands, Jim founded Dark City Digital to deliver this experience to businesses like yours.
Focused on creating amazing user experience, he is passionate about comprehensive strategy, flawless execution and advises on all digital touch points. Jim believes deeply in how digital and the ‘real-world’ intersect and can make connections deeper and more valuable.
Connie Nichols
Owner and CFO
As principal owner, Connie brings a wealth of business expertise to Dark City Digital and serves as Chief Finance Officer and strategic business advisor continually improving our processes and managing our business administrative tech stack.
Connie spent years at some of the world's leading brands including Prudential Financial and BlackRock honing her business acumen. She also believes in serving her community and was Treasurer at a local community center and assisted low-income citizens with securing HUD housing.
Connie's multifaceted experience, from global financial giants to local community service, defines her as a leader who excels in business and enriches our company culture with commitment to social responsibility.
Mark Shorter
Creative Director
Mark is a design veteran and brings creative strategy, clear thinking, vision, and leadership to every project and team.
He's committed to creating enjoyable, useful, and engaging experiences that include branding, interactive media, print, and video. He also helps to build highly effective design teams, inspiring them to create amazing work.
Victoria Simmons
Copywriter & Content Strategist
Victoria is a storyteller who crafts clear, compelling copy that brings brands to life and communicates their value to the right audience. She creates everything from website copy and blogs to case studies, marketing materials, and social media.
Her process starts with asking the right questions and listening closely, uncovering each client’s unique story and voice. The result is authentic, resonant content that shows not just what a brand does, but why it matters—and helps businesses achieve their goals.
Joe Dallacqua
Principal Consultant / UX Design Lead
Joe is an experienced UX designer, developer, and leader with a talent for building cohesive teams, fostering collaboration, and driving innovative solutions. Skilled in leveraging generative AI to enhance consulting workflows and project outcomes.
He's passionate about simplifying complex problems through purpose-driven design.
Lori Davis
Senior Strategy Advisor
With over 20 years of corporate experience, Lori has a track record of success in launching new products and creating and driving marketing and business development strategies for global brands and major non-profits.
By designing and sustaining strategic change processes, Lori challenges the norm by encouraging creativity in problem solving that leads to attainment of organizational goals.
Sabrina Chun
Brand Storyteller Extraordinaire
Sabrina designs and delivers compelling content experiences and is an expert in brand voice, tone and style. She is a talented and experienced digital marketing and content strategist and creator with an expertise in social media.
Originally from the Bay Area, she now resides in Brooklyn and is a member of the editorial standards committee for one of the worlds largest financial institutions.
Patrick Whittam
Senior Communications Consultant
Patrick is passionate about communications - between individuals, families, teams, companies, customers, constituents, the media - it all matters. He believes that good communications is the key to building relationships, and that the quality of your relationships determines the quality of your life.
With more than 15 years of communications experience, he is a collaborative partner with a record of delivering strategies that support businesses and strengthen engagement. He has a unique talent combining strategic planning with tactical design skills. After distilling complex ideas into easy-to-understand messages, he uses his background in graphic/multimedia production to design and deliver that message in the most effective medium.
April Grant-Brown
Writer and Director
From her base in beautiful Southern California, April works with clients to shape digital experiences by creating useful, meaningful text. With 10+ years in higher education, research and the non-profit space, she is dedicated to creating engaging and intuitive text and patterns that facilitate user navigation, interactive elements, instructional materials, and other components of the end-to-end user experience.
Ed Faherty
Product, Brand and Visual Designer
Ed is a lead product designer, creative director, CX strategist and brand fanatic. He uses modern design thinking and user centered design practices to solve problems. He is also a trained cartographer and environmental activist. His early digital maps of Manhattan have been exhibited at the Metropolitan Museum of Art, and his environmental activism related mono prints at Rutgers University.
In his spare time, Ed enjoys hiking and skiing; playing guitar/ukulele in a local garage band; coaching his daughters basketball team; and exploring his local breweries and restaurants.
A history of transformation and change.
Dark City Digital takes its name from Asbury Park’s gritty nickname — a city that rose from the once darkened streets of urban decay into a now vibrant hub of creativity, culture, and excitement. That same spirit fuels our work — we find opportunities where others see obstacles and transform them into bold marketing that stands out.